OK, we accept that if you're investing in Casino software development, you want maximum bang for your buck!
So, you take the safe route and develop where you expect to make the most in the short term . So sort out slots first, get the operation going, improve it as you continue to roll that big cash machine along.
It's competitive out there so youd better make sure you add value and differentiate your product.
When the marginal benefits of development are less for slots than the likely profit of new module sales, move on and develop again. Slow and steady wins the race...
Whats it to be profit generating or administrative? it's a no-brainer. Well, at this point anyway.
Do the Tables operational stuff next, repeat the same marginal profitability calculations. Another big development, but get it right and you can lease or sell your product into Slots and/or Tables operators anywhere (if you were broad-minded enough at the start ...)
You would do all of that with some broad assumptions on the manner in which you intend to run your gaming operations (e.g. Tables operated on an imprest basis/ not, Slots smart card / Coin operation etc), and build accordingly.
Front of house TO back of house that's sensible and pays the bills while your sale's team cracks on with the marketing. No surprises there, what next?
Ever run a casino with a semi-functional cash desk? Not a pretty sight and probably the worst thing you could ever subject your highly discerning clients to!
So that's your next stop, knit together all the outputs from the gaming systems into a functional whole, provide some nice new secure inputs too (Table fills, Credits, Credit drop, biometrics, procedural logic etc). Make sure you are regulaiton-compliant, slick and provide capacity to control and audit the flow of money within and through your operation.
If you want to optimise your revenues and minimise fraud, you need to add in controls around non-cash and forex transactions and lastly you'll start looking at more complex transactions (e.g. credit and collection), ad-hoc reporting and inventory controls.
If you manage to identify some big operators, you just may take a punt on developing to meet their needs, but it's unlikely without broader appeal.
The Cage functionality stage is where the smart operators will demand efficiency and where long term developers will see a competitive edge appearing. For one, inventory control of your casino float could mean the difference between being ripped off for years or banking meaningful and reconcilable profits, every day, making the most out of your client interatiosn one the floor, via marketing and at the Cage will bring down your cost of acquiring new clients.
So what next? Accounts, Surveillance? If you designed your Cage and floor software well enough, the Accounts part will be much easier. Reporting and the creation of a secure count function will be relatively less costly than your previous "big ticket" developments and will tie your system together nicely.
Do that right and you have sufficient reporting to investigate where the money went and whether you are banking enough. If you have clients that require more in-depth Surveillance support, you can weigh up the cost of customising that for them, versus your potential sales.
Well the development process has so far taken into account stand-alone sites only.
And unfortunately that's where it stops, most of the time.
There appears to be little attracting software developers to the next level, corporate functions.
How many duplications of effort and information are repeated constantly across a large corporation's sites?
Take all that wasted effort out of the equation and your CRM projects are vastly improved, your database more meaningful and cheaper to operate, your transactions are more appropriate, fewer and more efficient, and the potential to introduce groupwide self service functions becomes achievable. Those potential operator cost savings and efficiency improvements should prompt the developers to meet the demand with a viable product. I'm hard pressed to find one anywhere that really fits all the quirks of Casino business.
I get that it's the peak of the developers investment, but I would have thought the benefits were there for supplier and operator.
If you know of a fully developed Corporate Casino System, please let me know!
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